Agenda - Customer Obsession. Empowering Meaningful Relationships

The agenda was created to combine flexibility and maximum impact while also providing unique networking environments. Customize your agenda by selecting breakouts and sessions that are most meaningful to you.

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Wednesday, July 10

Time Activity
4:00 p.m. — 5:00 p.m. Pre–registration
6:00 p.m. — 9:00 p.m. Welcome Reception — Tryst, Wynn Resort
*Transportation will be provided to and from the Cosmopolitan throughout the event

Thursday, July 11

Time Activity
8:30 a.m. — 9:30 a.m. Registration & Breakfast
9:30 a.m. — 10:15 a.m. Welcome

Ashley Johnston – SVP, Global Marketing, Experian Marketing Services
Peter DeNunzio – SVP and General Manager, Cross-Channel Marketing, Experian Marketing Services

The Coming Epidemic!
Victor Nichols, CEO of Experian North America, will provide a thought-provoking look at the explosive growth in consumer technology adoption. He'll explore the next potential wave in consumer media adoption, and provide a snapshot of how Experian can help you get ready for what's coming next!

Victor Nichols – CEO, Experian North America

10:15 a.m. — 10:45 a.m. Keynote: Peter Guber
CEO – Mandalay Entertainment
Owner – Golden State Warriors and LA Dodgers
Author – "Tell To Win - Connect, Persuade, and Triumph with the Hidden Power of Story"

Peter Guber is Chairman and CEO of the multimedia Mandalay Entertainment Group. Prior to Mandalay, Guber led Sony Pictures Entertainment, Polygram Entertainment, Casablanca Record & Filmworks and Columbia Pictures. Guber produced films that garnered five Best Picture Academy Award nominations (winning for Rain Man) and box office hits that include The Color Purple, Midnight Express, Batman, Flashdance and The Kids Are All Right. Guber is also the Owner and Co-executive Chairman of the Golden State Warriors, as well as the Co-owner of the LA Dodgers. Additionally, Guber is a weekly entertainment and media analyst for Fox Business News and a professor at UCLA. Peter Guber is a noted author with works including "Inside The Deep" and "Shootout: Surviving Fame and (Mis)Fortune in Hollywood." Guber's most recent business book, "Tell To Win - Connect, Persuade, and Triumph with the Hidden Power of Story," an instant #1 New York Times bestseller, shows how to move beyond soulless figures to create purposeful stories that can serve as powerful calls to action.
10:45 a.m. — 11:00 a.m. Break/Book Signing
11:00 a.m. — 11:30 a.m. Trending Now
Are you on top of the latest cross-channel marketing trends? Do you know where you should concentrate your efforts in the next year? We'll highlight the industry trends we're seeing in order to help you plan your strategies to stay relevant and keep pace with customer expectations.

Yara Lutz – VP, Client Services, Cross-Channel Marketing, Experian Marketing Services
Anita Gandhi – VP, Strategic Services, Consumer Insights, Experian Marketing Services
11:30 a.m. — 11:55 a.m. Sneak Peek
Get a good look at the future of cross-channel marketing as we introduce Experian Marketing Services’ global cross-channel marketing platform. Through this revolutionary platform, brands can unite siloed marketing functions and optimize real-time customer interactions across email, mobile, social, Web, display and print. We’ll show you how the platform enables clients to easily integrate deep customer insights from any data source, effectively manage cross-channel campaigns from a single, intuitive interface, and create more intelligent and effective customer interactions across all channels.

Jeff Hassemer – SVP, Product Strategy, Experian Marketing Services
12:00 p.m. — 1:00 p.m. Lunch
1:00 p.m. — 1:45 p.m. Breakout Sessions & Roundtables
1:50 p.m. — 2:35 p.m. Breakout Sessions & Roundtables
2:40 p.m. — 3:25 p.m. Breakout Sessions & Roundtables
3:25 p.m. — 3:45 p.m. Break
3:45 p.m. — 4:15 p.m. Spotlights
The consumer's path isn't always linear but rather a series of experiences, moments in time and convenience. How do brands keep pace and ensure relevant interactions at every point of engagement? Hear from several marquee brands as they discuss key strategies and programs that yielded important learnings and impressive results

Patrick Fitzgerald – VP, Interactive, SIRIUS XM Radio
Bill Elliott – VP, Direct Marketing, Bare Necessities
4:15 p.m. — 5:15 p.m.

Fireside Chats
George Takei – Star Trek Legend, Social Media Superstar and author of "Oh Myyy! (There Goes The Internet)"

WWE® Superstar John Cena®

Moderator:
Bill Tancer – General Manager, Global Research, Experian Marketing Services

Change Agents Panel
Innovation is at the heart of customer obsession and is an essential component to compete for the hearts and minds of today’s empowered consumers. Hear from a panel of revolutionary marketers who are driving change and taking risks to surprise, enchant and delight customers. We’ll discuss organizational and marketing strategies that inspire innovation, as well as successes and challenges that drive change and disrupt existing markets and values for the better.

Panelists:
WWE® Superstar John Cena®
Kevin Love – NBA All-Star, Minnesota Timberwolves
Austin Bone – VP of Products, Snaps! (formerly known as GoldRun)
Don Steele – VP Digital and Marketing, Comedy Central

Moderator:
Mike Dean – President, Experian Consumer Direct/FreeCreditReport.com

5:15 p.m. — 6:15 p.m. Networking Reception – Partner Square, Ballroom Foyer
7:30 p.m. — 11:30 p.m. Dinner Party – Marquee, The Cosmopolitan

Friday, July 12

Time Activity
9:00 a.m. — 10:00 a.m. Breakfast
10:00 a.m. — 10:20 a.m. Prize Drawing
10:20 a.m. — 10:50 a.m. Keynote: Adam Garone
CEO and Co-Founder – Movember

Adam Garone is the CEO & co-founder of Movember, the annual world-wide charity movement dedicated to changing the face of men's health - all through the power of the moustache. To date, over 3 million moustaches have been grown and supported for Movember, raising more than $440 million to change the face of men's health. Movember has grown into the world's largest non-government funder of prostate cancer research, with official campaigns in 21 countries. For two years in a row, Movember has been recognized among the top 100 global NGOs by The Global Journal. In 2008, Adam also won the 22nd annual Ernst & Young (E&Y) "Entrepreneur of the Year" award in Australia. Prior to his role at Movember, Adam spent ten years working in a corporate environment developing, managing and marketing emerging web and mobile technologies for companies such as Vodafone.
10:50 a.m. — 11:20 a.m. Eleven Ways Humans Kill Good Analysis
We're drowning in data in the eCommerce world. We can and do measure everything. But how do we get the most out of those numbers? Those mountains of data can be full of gold if we mine them correctly, or they can just be big piles of useless dirt. All too often, we misuse the valuable data we have and end up flailing away. Many of the reasons we aren't happy with the results of the analyses come down to fundamental disconnects in human relations between all parties involved. Groups of people with disparate backgrounds, training and experiences gather in a room to "review the numbers." We each bring our own sets of assumptions, biases and expectations, and we generally fail to establish common sets of understanding before digging in.

Kevin Ertell – Vice President of Ecommerce, Sur La Table
11:25 a.m. — 12:10 p.m. Breakout Sessions & Roundtables
12:15 p.m. — 1:00 p.m. Breakout Sessions & Roundtables
1:00 p.m. Boxed Lunch